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Shockoe Area Small Plan
900 E Broad Street
Richmond, VA 23219

Shockoe Small Area Plan

Final Plan

The following change has been made on page 36 of the final plan:

Current Language:  New zoning districts will need to be created because current zoning districts are not able to fully balance the desired future land use and the historic scale and character in Shockoe. 

Revised Language:  New zoning districts will need to be created because current districts are not able to fully balance the recommended density and intensity of future land use in Richmond 300 with the existing historic scale and character.

Final (revised) Plan

Shockoe Bottom, one of the city’s oldest neighborhoods, was originally inhabited by Native Americans before being colonized by English settlers and later turned into the country’s second largest center for the selling and buying of enslaved Africans. To ensure a collaborative approach to initiatives of cultural and historical significance in the Shockoe Bottom area, Mayor Levar M. Stoney announced the creation of the Shockoe Alliance, a group of city staff, preservation experts and community members. The Shockoe Alliance is charged with guiding the design and implementation of concepts and recommendations for the future of Shockoe with the goal of creating an innovative space of memorialization, learning and transformation – all while protecting the area’s cultural and historic heritage.

The Department of Planning and Development Review is working with the Shockoe Alliance to create a Small Area Plan for the Shockoe Area. This plan will be the next-step in the implementation of the adopted Pulse Corridor Plan which focused on future development along the Pulse Corridor including surrounding Main Street Station. The intent is to knit together the policies and guidance embedded in the Pulse Plan, the ULI Rose Fellowship work, the Richmond 300 Master Plan, past studies and other work in progress to form a unified approach to revitalization and development.

Shockoe Area Plan Map

The development of the Shockoe Small Area Plan will involve multiple community events, site tours, online surveys, stakeholder meetings, and public hearings.


  • Community Event #1:   Introducing a Vision For Shockoe 

    On April 15, 2019, PDR and the Shockoe Alliance hosted the first of four community meetings at Main Street Station.

    Meeting Presentation 

    Meeting Boards

    Public Input Summary for April 15, 2019 Community Meeting #1

    Public Comments from April 15, 2019 Community Meeting #1

  • Community Event #2:   Community Ideas and Programming: On July 17, 2019, PDR and the Shockoe Alliance hosted the second community meeting at Martin Luther King Jr. Middle School. 
  • Community Event #3:   Small Area Plan Development Workshop
    December 4, 2019 from 6-8 pm at Richmond Main Public Library Basement Auditorium, 101 East Franklin Street.
  • Community Event #4:   Preferred Plan Review and Next Steps 
    Location and Date TBD

Past Engagement Opportunities (July 19 - August 27)

  • "Let's Talk Shockoe" - 90-minute events for community members to stop in and chat about Shockoe with staff and Shockoe Alliance members
    • Wednesday, July 28th, 5:30pm: Station 2 (2016 E. Main Street)
    • Saturday, July 31st, 10:00am: Ironclad Coffee (1805 E. Grace Street)
  • Public Meetings
    • Tuesday, August 3rd, 6:30pm-8:30pm: Main Street Station (1500 E. Main Street)
    • Wednesday, August 4th, 12:00pm-1:00pm: Microsoft Teams 
  • Saturday, August 14th, 5:00pm-9:00pm: Night Market @ 17th Street Marketplace

Our Mission

The City of Richmond’s Shockoe Alliance is charged with guiding design and implementation of concepts and recommendations for the future of Shockoe as a holistic area rooted in history and informed by those with shared interests to advance these efforts in support of the mission.

The Shockoe Alliance aims to strike a balance between preservation, interpretation, restoration, and development, using Shockoe’s wealth of cultural and historical memory to maximize its impact on the contemporary community in the form of economic development, recreation, and education.

Our Vision

Our vision is to promote awareness and understanding of the significant history of Shockoe through sensitive memorialization, interpretation, preservation, and education, with honesty and authenticity, while embracing the opportunity to define Shockoe as a vital asset of Richmond’s cultural heritage, historic character, dynamic growth, and unique sense of place.

Shockoe Alliance Members

Member Organization
Delegate Delores McQuinn* Virginia House of Delegates
Mayor Levar Stoney* Rose Fellow
Council President Cynthia Newbille* Rose Fellow
DCAO Robert Steidel Rose Fellow
Elizabeth Kostelny* Preservation Virginia
Ana Edwards* Sacred Ground Historical Reclamation Project
Brian White* Shockoe Partnership
David Napier* Shockoe Neighborhood Association
Brian Jackson* Shockoe Partnership
Louise Lockett-Gordon Bike Walk RVA
Frazier Armstrong** Capital Trees
Max Hepp-Buchanan Capital Trees
Shelly Barrick Parsons Capital Trees
Lisa Tripp Capital Trees
Ben Campbell Richmond Resident
Jeffery Burden Church Hill Association
Lynetta Thompson Community Unity in Action
Ellen Chapman Cultural Heritage Partners
Trish Bernal Friends of Taylor's Hill Park
Katherine O'Donnell** Richmond Regional Tourism
Matt Robinette Richmond Regional Tourism
Whit Richardson Richmond Resident
Juan Braxton Shockoe Property/Business Owner
Susan Gaible Shockoe Property/Business Owner
Mark Chang Shockoe Resident
Bill Martin Valentine Museum
Lucy Meade Venture Richmond

* signifies an original member

** signifies a member who stepped down



For additional Information, please contact or by phone at 804-646-6364.