The Richmond Economic Development Authority (EDA), in partnership with the City of Richmond, launched the Activation & Beautification CARE (ABC) Grant Program, a new initiative designed to bring energy, visibility, and renewed investment to Richmond’s commercial corridors.

Funding is available to support interim activation and beautification projects, with award amounts based on the scope, and project implementation costs up to a defined maximum of $25,000. Projects may be eligible for up to an additional $25,000 in grant funds if they have match funding.

This program is designed to help bring new ideas to life—supporting creative, visible projects that activate corridors, address vacancy, and contribute to long-term revitalization.

“Every corridor tells a story about our city,” said Mayor Danny Avula. “This program is about helping our communities shape that story, creating spaces that reflect pride, creativity, and opportunity while supporting the small businesses that power Richmond’s economy.”

From public art and storefront activations to lighting, landscaping, and pop-up experiences, the ABC Grant Program is focused on helping Richmond’s commercial corridors become more vibrant, welcoming destinations for residents, visitors, and entrepreneurs.

“Corridor-focused economic development requires a multi-pronged approach. This program centers on interim activation activities, projects that beautify and attract new foot traffic to our CARE areas, by delivering visible improvements in the short-term,” said Angie Rodgers, Director of Economic Development. “It complements the City's permanent activation efforts, which encourage redevelopment and attract new private investment.”

Projects must be located within one of Richmond’s designated Commercial Area Revitalization Effort (CARE) areas, which are targeted corridors identified for strategic investment and revitalization. Applicants can confirm eligibility and explore CARE area boundaries using the City’s interactive map.

To help organizations and stakeholders learn more about the program, the City will host a virtual information session on Wednesday, May 13 at 11:30 a.m. Those that are interested can register here.

Whether it’s a mural that reflects neighborhood culture, coordinated window displays that activate vacant storefronts, or a pop-up concept that brings new energy to an underutilized block, these projects are intended to create a visible impact.

Interested participants can learn more at https://richmondeda.com/activation-grants/